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Tumeric: Elixir of Life Rebrands as Temple Turmeric

Tumeric: Elixir of Life Rebrands as Temple Turmeric

 

 

Organic-minded proofreaders everywhere, rejoice!

Just two months after getting a $3 million growth investment from Boulder Investment Group, fast-growing Whole Foods darling Tumeric: Elixir of Life is readying a rebrand that will, among other things, finally correct a pesky spelling error in the name of the line’s key, root-based ingredient (it was made intentionally as a way to try to build ownership of that ingredient).

Renamed as Temple Turmeric, the brand will debut at Natural Products Expo West next week with a new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.

“We feel the rebrand is a key growth point for the business,” said founder Daniel Sullivan,  “And we felt like there was a limit to how far we could scale our current branding, since we were essentially branding our core commodity.” …

… Read the rest of the article from BevNet at http://bit.ly/17TKUnH

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