Organic-minded proofreaders everywhere, rejoice!
Just two months after getting a $3 million growth investment from Boulder Investment Group, fast-growing Whole Foods darling Tumeric: Elixir of Life is readying a rebrand that will, among other things, finally correct a pesky spelling error in the name of the line’s key, root-based ingredient (it was made intentionally as a way to try to build ownership of that ingredient).
Renamed as Temple Turmeric, the brand will debut at Natural Products Expo West next week with a new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.
“We feel the rebrand is a key growth point for the business,” said founder Daniel Sullivan, “And we felt like there was a limit to how far we could scale our current branding, since we were essentially branding our core commodity.” …
… Read the rest of the article from BevNet at http://bit.ly/17TKUnH
The post Tumeric: Elixir of Life Rebrands as Temple Turmeric appeared first on Temple Turmeric.